The Century of the Self – Full Documentary

by | Aug 22, 2019 | Documentaries, Psychological, Spirituality, Video Picks of the Week | 0 comments

Sigmund Freud, the founder of psychoanalysis, changed our perception of the mind and its workings. The ‘Century of Self’ documentary explores the various ways that governments and corporations have used Freud’s theories. Freud and his nephew Edward Bernays, who was the first to use psychological techniques in public relations, are discussed in part one. His daughter Anna Freud, a pioneer of child psychology, is mentioned in part two. Wilhelm Reich, an opponent of Freud’s theories, is discussed in part three.

Along these lines, The Century of the Self asks deeper questions about the roots and methods of consumerism and commodification and their implications. It also questions the modern way people see themselves, the attitudes to fashion, and superficiality.

The business and political worlds use psychological techniques to read, create and fulfil the desires of the public, and to make their products and speeches as pleasing as possible to consumers and voters. Curtis questions the intentions and origins of this relatively new approach to engaging the public.

[ads1]

Where once the political process was about engaging people’s rational, conscious minds, as well as facilitating their needs as a group, Stuart Ewen, a historian of public relations, argues that politicians now appeal to primitive impulses that have little bearing on issues outside the narrow self-interests of a consumer society.

The words of Paul Mazur, a leading Wall Street banker working for Lehman Brothers in 1927, are cited: “We must shift America from a needs- to a desires-culture. People must be trained to desire, to want new things, even before the old have been entirely consumed. […] Man’s desires must overshadow his needs.”[7]

In part four the main subjects are Philip Gould, a political strategist, and Matthew Freud, a PR consultant and the great-grandson of Sigmund Freud. In the 1990s, they were instrumental to bringing the Democratic Party in the US and New Labour in the United Kingdom back into power through use of the focus group, originally invented by psychoanalysts employed by US corporations to allow consumers to express their feelings and needs, just as patients do in psychotherapy.’sIn part four the main subjects are Philip Gould, a political strategist, and Matthew Freud, a PR consultant and the great-grandson of Sigmund Freud. In the 1990s, they were instrumental to bringing the Democratic Party in the US and New Labour in the United Kingdom back into power through use of the focus group, originally invented by psychoanalysts employed by US corporations to allow consumers to express their feelings and needs, just as patients do in psychotherapy.

Curtis ends by saying that, “Although we feel we are free, in reality, we—like the politicians—have become the slaves of our own desires,” and compares Britain and America to ‘Democracity’, an exhibit at the 1939 New York World’s Fair created by Edward Bernays.

Ceribalius

Ceribalius

Ceribalius is a pseudonym used by one of our writers, he/she is a digtial nomad and dedicated fighter of freedom and liberty. If there is something that needs saying which no one else is, he/she is the one to do it.
Subscribe
Notify of
guest

0 Comments
Inline Feedbacks
View all comments

The Metaverse Is Coming – Stay Ahead Of The Game!

A new reality within our own existing reality is coming. In fact, at a primitive level, it is already here. A reality where our greatest...

Facebook Getting You Down? – It’s Time To FLOTE!

Social networks have become an important part of modern society. They have become the very foundation of how information is transmitted and...

Pandemic of Propaganda – The Unvaccinated Are NOT Filling Up The Hospitals

"The Unvaccinated are filling up hospitals" and "It's a Pandemic of the Unvaccinated" are comments I'm seeing and hearing every day right now,...

Dr. Judy Mikovits EXPOSES The Virus! – The GREATEST Lie In History

In this two hour documentary film, Josh Sigurdson and Tim Picciott sit down with Dr. Judy Mikovits, one of the top researchers and scientists...

3 Vaccinated Nuns In Isolation Die Of ‘Covid-19’

Three sisters of the Northern Kentucky monastery have died and 28 of the 35 remaining sisters test positive for COVID-19 following vaccination....

New “Behaviour Hub” Indoctrination Programme To Increase Conformity In Children

The Secretary of State for Education, Gavin Williamson says lockdown has impacted on children's "discipline and order" and wants schools to...

A Special Kind Of Mask For A Special Kind Of Stupid!

Check out this new mask that 'researchers' came up with. It's a special kind of mask, for a special kind of stupid! I'm not sure what is more...

Eastenders Anti-Vax Shaming Propaganda Extravaganza

Few things in this World are consistent, the sun rises in the morning, we live, we die and the BBC can always be relied on to produce epic...

Pfizer Vaccine More Deadly Than The Virus In Young People

In a shocking new piece of research by Aix-Marseille University Faculty of Medicine Emerging Infectious and Tropical Diseases Unit's Dr. Hervé...

A Coming COVID Catastrophe – A Must Watch!

While many have the focus on the initial response from vaccination and the various adverse effects which occur immediatley after being...

Stay Connected - Subscribe Today

Thank you for subscribing!

Pin It on Pinterest